eCommerce and Product Taxonomy Services


WAND professional services help you design an effective and intuitive taxonomy for your product data. eCommerce product taxonomies make sure that shoppers are both finding the products they wish to buy and getting the right information they need to make a buying decision. 


eCommerce and product taxonomies are comprised of a browsable category tree structure.  This places a product in the appropriate category and product attribute/specification templates, which define the product level specification details that are displayed to your customers. Both are important elements of an eCommerce product taxonomy.





WAND's eCommerce services utilize our Product and Service Taxonomy. The WAND Product and Service Taxonomy has been developed, extended, and enriched over the last 25 years with over 45,000 categories and detailed attribute templates for each category. These templates include extensive pick lists for things like brands, colors, materials, dimensions as well as specifications specific to each product or service category. This allows us to deliver a higher quality eCommerce taxonomy more quickly than starting from a blank slate.




We build all taxonomies within the WAND eCommerce Taxonomy Portal and PIM which is an extension of the WAND Metadata Modeler and is purpose-built to manage eCommerce category hierarchies and attribute specification templates. With this extensive taxonomy and our advanced tools in the WAND eCommerce Taxonomy Portal, we can quickly identify the categories that are a match with your product mix and begin to organize these categories into a hierarchy that makes the most sense for that product mix. Instead of developing attribute templates from scratch, we can quickly start polishing the attribute templates based on each client’s individual needs.  

Our tools make it easy to collaborate with our clients as we build out and customize their eCommerce taxonomy. This provides real-time visibility into the progress of development and creates an environment where the eCommerce taxonomy can continue to change and grow over time. The eCommerce taxonomy can then be exported into your chosen PIM or eCommerce software platform.




WAND has decades of experience creating eCommerce taxonomies and we have proven processes and an experienced team. Clients can access the WAND eCommerce Taxonomy Portal and PIM during a build and see the progress as it happens. Content from the WAND Product and Service Taxonomy is available as a jump-start so you don't have to develop everything from scratch.  







e-Commerce / PIM



Our Process

The WAND process is simple.

WAND Process



 Pre-work, Discovery, and Dry-run


  • WAND will partner closely with you so we understand your product catalog, project scope, and desired outcomes.
  • We will complete a technology review to understand where the taxonomy data will be used in your environment and make sure that any technology limitations are accounted for in the taxonomy design.
  • Together we will evaluate any additional metadata needs such as definitions, naming conventions, UNID requirements, unit of measure conversions, and more.
  • We will develop a few sample categories and attribute templates so that all stakeholders are in agreement with the level of detail and specificity that will be used throughout the project. Some eCommerce sites only display the most important attributes while others go into a great level of detail. WAND can help you understand the pros and cons of your approach so that the work can kick off in a direction that everyone agrees with.



 eCommerce Taxonomy Build


  • We define a taxonomy category structure that will provide a category for every product in your catalog. The client team provides feedback and makes revisions to the design we submit.
  • Together we create category names that are designed for usability and for search engine optimization.
  • For each category, WAND will develop an attribute template that defines the specification for each product in the category. Attributes can be single select, multi-select, or numeric. The templates will be the same level of quality and detail that was agreed upon for the sample categories.
  • For each attribute, WAND will provide a set of values that are valid choices for single select or multi-select attributes.



 eCommerce Taxonomy Delivery


  • The end product is a taxonomy that is ready to be imported into your own eCommerce engine or product information management tool.
  • If you don't have a product information management tool, the WAND eCommerce Taxonomy Portal and PIM can be used to manage ongoing product categorization, attribution, and taxonomy governance.
  • The WAND team can help enrich product catalog data by placing SKUs into the correct product category.   We can also assign the appropriate attribute values to each SKU.